I was browsing the web and came across this ad. On first glance I actually overlooked the whole premises of the ad. It is an ad for Necafe coffee. The had has the N of Nescafe flipped horizontally so that resembles a Z. The Z is used as a sign of fatigue and sleeping. When you get to the last row of Z's, it gradually turns and flips over and turns into the N of Nescafe. The purpose of his ad is to endorse how strong Nescafe is that the coffee can awaken you from any type of fatigue, no matter how long it might be.
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