This ad immediately caught my eye the moment I laid eyes on it. It is the campaign for Saks Fifth that was issued in 2009. What immediately caught my eye was the typeface that reads "WANT IT!!!"Its kind of confusing to me because if you bought something shouldn't it read "HAVE IT!!"?
Anyhoo, upon closer examination this bag is very reminiscent of Early Modern art which has struck controversy amongst the graphic design world. Its geometric shapes and lines which were a common motif amongst the time period aren't the issue; the issue has lied in the use of colors. Although red, black, and white were a common motif during this time, many have felt that this ad campaign is the rebirth or shows the support of Communism. I think that it is a very different design for a shopping bag, but I can understand where the controversy lies. What do you think?
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