Monday, February 22, 2010

Marc Jacobs X LV X Nigo



As you guys can probably already tell, I'm really big on fashion collaborations that involve graphic artists. This is in part because graphic artists are very open, creative people while clothing lines are also creative and open, they have a tendency to stay static to maintain a brand loyalty to its customers. The piece that I have chosen is a tri-colab of three of the biggest fashion names: Nigo (BAPE), Louis Vuitton, and Marc Jacobs.

This key chain caught my eye for a couple reasons. 1) One of the major attributes that a graphic designer most have period is to be able to collaborate with other people, and this is a very successful collaboration and 2) This is shown through the style of the keychain.

Marc Jacobs has an animation of cartoon figures that we will sometime use on purses or shirts that resemble dolls. They are are usually very fun and straight forward looking. While the straight forwardness of the keychain is still intact, Nigo was able to step in reproduce the character in his way: bold lines, simple features with an emphasis on the eyes to draw attention to it which goes hand in hand with Jacob's use of straight forwardness. Along with the traditional LV monogram print that is on the back which keeps a traditional feel of LV on the piece along with the logo.

I think that this a great example of a successful collaboration which goes to show what people can churn out when they compose their ideas without changing their initial style.

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